Senior managers’ luxury Preference
mechanical watch as business gifts, mechanical watches become the most popular choice.
Watch consumer survey
Effective questionnaires: 2,012 copies. Founding:
1, 41.1% of senior managers own one watch pricing more than 50,000 Yuan . 15.5% of senior managers spend more than 200,000 Yuan in the high-end watch; 1.8% of senior managers spend more than 1 million Yuan in the high-end watches.
2, 69.2% of the managers buy high-level watches in domestic watch brand store, 52.4% in overseas purchase.
3, 66.1% of the senior managers buy high-end watches to his admiration; 54.2% of the senior managers own advanced watch for the requirement of business image.
4, in the next one year, 26.5% senior manager plan more than 10 million budgets for the purchase of wrist watch.
Most representative watch brand for Chinese successful manager
67% of senior managers believe that brand image is the most deciding factor to buy watch
| 40.50% | Omega |
| 33.00% | Rolex |
| 20.70% | Rado |
| 15.90% | Patek Phillipe |
| 15.40% | IWC |
| 12.80% | Longiness |
| 12.30% | Cartier |
| 10.10% | Tissot |
| 10.10% | Vacher on Constanti |
| 9.30% | A Labge & Sohne |
Types of managers favorite watch – mechanical watches
66.5% of senior managers who choose to buy mechanical watches. For additional functionality, the popular are: perpetual calendar, tourbillion. In addition, 16.8% of senior managers selected watches with diamond.
So, from above research ,you can see that a brand watch is dispensable accessory for a senior manager.
